Cambodia Calling: Handsome Man shop

Thursday, August 27, 2009

Handsome Man shop

I took these photos a while back when this shop opened near my house. It is a clothing and accessories shop for men and it is called "Handsome Man". Beneath the signboard name is the tagline "To be a Handsome Man" in a nice cursive font. On the street is a vertical banner with a photo of a "handsome man".

Advertising in Cambodia tends to be straightforward - no beating about the bush here. See this other one: The Easy & Fast Aircon shop, just next to the Easy & Fast Air Ticket shop, both on Sivatha Boulevard.

This reminds me of a friend of mine who used to design ads in Singapore. She would complain to me how many of her clients, Chinese businessmen of SMEs (small and medium sized enterprises), only wanted "My Product, Big, Big". My friend was frustrated because she felt she had no room to be creative. All she had to do was blow up the businessmen's "product, big, big".

This was about a decade ago. Presumably ads are now more subtle back home. But I dislike some of these subtle ads, ads I find too clever by half. It seems to me the people behind the ads are trying too hard. And they do try hard, often creating free ads just to enter into advertising competitions where they may win prizes from their peers who appreciate and reward such subtlety more.

On the other hand, I quite like being told at one glance what the shop is about - Easy & Fast Air Tickets!

The other thing I notice about shop advertising in Cambodia is the owner will usually be the one in the ad. There is a hairdressers near my house whose lady owner is pictured in the banner in her fine traditional Cambodian dress with full make-up and hair-do. The only thing is, she is not, shall we say, the most attractive looking model. Still, you've got to give it to her - truth in advertising! You too, can be transformed, with her help!

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Some argue that "Shopping is more important than voting", and that the disposition of money is the most basic role we play in any system of economics. Some theorists believe that it is the clearest way that we express our actual moral choices, i.e., if we say we care about something but continue to buy from parties that have a high probability of risk of harm or destruction of that thing, we really don't care about it; we are practicing a form of simple hypocrisy." - Ethical Consumerism, Wikipedia

THE BLOOM MANIFESTO

1. We believe in the right of all people to a decent life, free of poverty and with access to education

2. We believe you will be enriched helping the poor

3. We believe women hold up half the sky

4. We believe workers should always be paid a fair wage

5. We believe if you knew the truth, you would not be an accessory to the exploitation of workers

6. We believe exploitation is evil

7. We believe in the power of good over evil

8. We believe in the power of the individual to bring about change

9. We believe your bag is a reflection of you - are you really a sheep?

10. We believe quality is worth paying for

11. We believe in love at first sight - at least where our bags are concerned!

12. We believe in life, liberty and the pursuit of handbags!

WHAT IS A SOCIAL ENTERPRISE?

A social enterprise has as its central objective, a social or environmental purpose, and not the obsession with profits. Yes, of course we want to be profitable, but it is so we can hire even more people in unfortunate circumstances, and offer them a shot at a better life, and not because we want to "increase shareholder value" or for the sake of lining our personal pockets. In fact, the only foreign staff (and founder/funder) does not get a salary from Bloom.

At Bloom, our mission is to alleviate poverty and save the environment at the same time, through our recycled bags.

As a social enterprise in Cambodia, we are competing with many NGOs on the one hand (which get donations) and for want of a better word, capitalistic businesses (which drive down costs in an effort to maximise profits). We recognise and accept the challenges that face all business, but are committed to principles of Fair Play, and will NEVER sacrifice those principles in order to be competitive. This means, for instance, we will never sacrifice workers' pay just so our bags will be cheaper. The average pay at Bloom today is 2.13 times the market rate.

So please, before you ask us to discount our bags, remember that we are not a minimum wage factory; we are a social enterprise. If you want a cheap factory-made bag, Bloom is not what you are looking for. If you agree that workers (where-ever they are--Singapore, Germany, France, the US) should always be paid fairly and are not here to produce goods and services at low wages for the profit of big business, then please consider Bloom. Bloom bags are all hand-made by our small team who spend our working hours dreaming up and making bags.

All Bloom profits go to our Khmer staff and to growing Bloom. Ultimately the aim is for Bloom to be a workers' cooperative, where workers own, manage, grow the business and share the profits.

WHO WE ARE

Bloom is a social enterprise established in Sept 2006 with the intention of providing fair-paying jobs to abandoned, widowed and divorced Cambodian women. Bloom is not a factory. We are a small workshop of nine people who work closely as a team to produce original, quality handmade bags made from recycled rice and fish feed bags.

Every Bloom Bag is meticulously designed, cut, glued and sewn by the Bloom team in our workshop in Phnom Penh. Each bag is handmade with love and attention to detail (the Bloom team really enjoys making bags!), resulting in beautiful, unique bags we are sure you will love and your friends will want!

All Bloom Bags are handmade by our team. We do not outsource to other sewers because we want to be in control of the supply chain, to ensure that everyone involved in making a Bloom Bag is paid fairly. There is no middleman taking a cut and passing on the work to another.

Please Visit Bloom's new workshop off Norodom Boulevard in Phnom Penh and our retail outlets. Bloom is next to Warehouse Pub in the Old Market Area in Siem Reap and at No.808 Russian Market, Phnom Penh.