Friday, October 31, 2008

iPhone adoption rates highest among lower-income

My good friend in Singapore, Jimmy, is so in love with his iPhone, he has a blog "The Singapore iPhone Guide". iPhoneinSingapore

I was interested to read this post about the iPhone's take-up rate in the US: "A new study from comScore shows that the iPhone adoption has risen highest among households earning less than US$100,000 a year (over the months of June, July and August 2008).

Under US$25,000, increase is 16 percent
US$25,000 to US$50,000 per year, increase is 48 percent
US$50,000 to US$75,000, increase is 46 percent
US$75,000 to S$100,000, increase is 3 percent
Above US$100,000, increase is 16 percent"

Just like in Cambodia. Khmers are mobile phone-mad. You will find that in Cambodia, the expats have the crappiest phones and the Khmers have the fancy ones.

I once spoke to a girl who works in a massage place after her fancy phone rang. I asked her how much it cost her and she said more than USD100. Her salary? USD40 a month. I asked how she could afford it and she said she saved for a year. Unbelievable. Handphones here are just like designer handbags in Singapore. The newspapers and magazines (in an ill-disguised bid to please advertisers) routinely write stories on how Ms X, Y, Z went without lunch for months so they can buy the latest "It Bag". I feel sorry for these sheep-people.

One of the Bloom staff members used to drive me crazy by always telling me he wanted an expensive phone (and an expensive motorbike). I had given him my expensive clamshell Nokia from Singapore, because he bugged and bugged me for it (at that time I had two phones). He then sold it for USD50, with the plan to upgrade to a better phone. Then I gave him another one (because I keep getting old phones from Singapore) and he said he wanted to sell it too!

Somedays I think, I am not here to help a Cambodian buy an expensive phone or a motorbike. Other days I think it's up to people how they want to spend their money.

Anyway, jimmy also does interviews with Singaporeans who write programmes for the iPhone. Here is one guy: Interview

And here is my USD20 second-hand Nokia. I am a sad Mac :( [I don't know how to make crosses for the eyes...]


Jimmy Yap said...

I see you found out about my guilty fetish! Yes, I spend too much time on my iPhone.

I think you're Nokia is pretty cool though. You'll never have to worry about it being stolen.

- jy

Diana Saw said...

Yes lah! That is why i use a cheap phone here in Cambodia. Actually, you know I have been thinking about it--it is probably the case that richer people have multiple gadgets (a digital camera, an MP3 player etc etc) whereas a poorer person buys the iPhone because it is all in one. Maybe that is why the take up rate is slower among the rich.

When are you coming to visit me in Siem Reap? Jetstar was offering ZERO dollars air tickets last week!! Swee is coming in Feb, yay!


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